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Oracle Responsys Marketing Platform 2021 Implementation Essentials Sample Questions:

1. Which Insight reporting measure should you use to capture the number of clickthroughsand conversions recorded through emails on August 1, 2016?

A) Interval Date = August 1, 2016 plus one day
B) Sent Date = August 1 to August 2, 2016
C) Live Date - August 1, 2016
D) Event Date = August 1, 2016
E) Sent Date = August 1, 2016

2. An SSH2 key pair can be created to be used for authentication to establish a secure connection between your server and the Oracle file server.
Which key from the client key pair must you send to Responsys?

A) Public
B) Private
C) Secure
D) Master

3. You just completed putting all the HTML and RPL into the Email Message Designer (EMD). You want to see how Responsys will render this code.
What should you do to see this?

A) Click the Render button.
B) Click the Preview button, which has the eye icon on it.
C) Click the Version Test button.
D) Select Workbook > Test.

4. Your client's requirements state that they need to have more than one profile list in their account.
Which two statements are true about implementing this? (Choose two.)

A) The column to be used as the table's primary key must be named something different in each profile list.
B) If you have multiple profile lists, you must have separate programs, because allthe messaging events launched in a Responsys Program must refer to the same profile list.
C) It is acceptable to have the same individual (email subscriber) in several profile lists, because a record with the same email address can exist in multiple lists with different RIID_'s.
D) Special configuration must be done to use different IP addresses to send campaigns to different lists in the account.

5. You want touse Responsys SMS that invites recipients to click a link to a web form to register for a special event. You wish to measure clicks and form submissions (conversions).
Which four steps should you perform to make this possible? (Choose four.)

A) In the SMS campaign message designer, enable conversion tracking.
B) In the SMS campaign message designer, you must enable link tracking for the campaign.
C) You mustpurchase Premium tracking in order to support link tracking in Responsys.
D) You must select a Responsys link table with the link names and URLs to be used in the SMS message.
E) You mustsupply a short URL, so you can use bit.ly to shorten links that you wish to use in your text message.

Solutions: