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Oracle 1Z0-340-24 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Segmentation and Targeting | - Dynamic content and personalization - Contact segmentation and data management |
| Topic 2: Eloqua Marketing Platform Administration | - Instance setup and configuration - User management and security configuration |
| Topic 3: Reporting and Analytics | - Dashboard and insight interpretation - Campaign reporting and performance analysis |
| Topic 4: Data Management and Integration | - CRM integration concepts (e.g., Salesforce integration) - Data import, export, and synchronization |
| Topic 5: Campaign Design and Execution | - Program automation and orchestration - Campaign canvas and workflow design |
Oracle Eloqua Marketing 2024 Implementation Professional Sample Questions:
Question 1
In which scenario would it NOT be possible to build a segment?
A. all contacts that were sent an email in the past 30 days with a Lead Score of either A1 or B1
B. all contacts who registered for an event in the past 90 days
C. all contacts that have experienced an error during CRM integration
D. all contacts with an invalid email address that are part of the Account for ACME Corporation
Question 2
Which is NOT possible within Program Builder? (Choose the best answer.)
A. Send an email to an email address within a custom object record.
B. Concatenate two fields values into a single contact field using the CWM app.
C. Add a re-evaluation frequency to a "No" path of every 10 minutes for one week.
D. Assign ownership of a contract randomly through a round robin assignment.
Question 3
Which two roles are recommended to participate during configuration implementation? (Choose two.)
A. Eloqua Power Users
B. Eloqua Sales Users
C. Eloqua Marketing Managers
D. Eloqua Administrators
E. Eloqua Executive Sponsors
Question 4
Your customer wants to increase the amount of data obtained from gated content. How can this be achieved?
Response:
A. Use Progressive Profiling to increase data collection from web forms.
B. Use Advanced segmentation to better target the audience.
C. Use Dynamic Content to capture additional audience data.
D. Use Form Validation to improve the quality of incoming data.
Question 5
Which three factors negatively affect an IP address's sender reputation? (Choose three.)
A. recycled spam trap
B. inconsistent send volumes
C. high engagement
D. spam complaints
E. lists of active contacts
Solutions:
| Question 1 Answer: D | Question 2 Answer: D | Question 3 Answer: A,D | Question 4 Answer: C | Question 5 Answer: C,D,E |
