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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. Which of the following is a real world use case for a search campaign?

A) Leverage the device-bridging technology to find users across their devices.
B) Serve different ads to various demographic groups so that messaging is relevant to the user's persona.
C) Bid up on users who have visited a moving landing page and are searching your keywords or your competitive keywords.
D) Ensure customers receive relevant offerings when landing on the site page.
E) Conquest against your competitors by reaching users that have shown interest or in-market behavior around competitive brands.

2. What is the definition of a regex pixel?

A) It is used for DCO campaigns.
B) It is a special pixel created within the BlueKai DMP that associates your data campaigns with your back-end server data transfer endpoint configuration.
C) It is a pixel used for ID swapping.
D) It is a javascript tag used for sending user level category information back to the browser.
E) It is a pixel for transmitting audience data out in real time at the time of page load.

3. You have decided to onboard your user data via the Offline Match Integration. You are in the process of determining the record format in the data file.
Which record format from the following options is valid?

A) awytM3DD bk112=25@bk111=M@bk115=2
B) awytM3DD bk112=25|bk111=M|bk115=2
C) awytM3DD bk112=25~bk111= M~bk115=2
D) awytM3DD bk112=25,bk111=M,bk115=2
E) awytM3DD bk112=25#bk111= M#bk115=2
F) awytM3DD bk112=25%bk111=M%bk115=2

4. What is the meaning of an Index of 17 in the Oracle DMP?

A) The user is 17 percent as likely to be in the category than the average user in the selected universe.
B) The user is 17 percent more likely to be in the category than the average user in the selected universe.
C) The user is 17 times more likely to be in the category than the average user in the selected universe.
D) The user is 1/17 as likely to be in the category than the average user in the selected universe.

5. A client has a use case to make significant changes to their taxonomy on an ongoing basis. Which is the correct approach?

A) Use Taxonomy Management in the Partner User Interface.
B) Submit Taxonomy Maintenance requests to My Oracle Support.
C) Use the Self-Classification Category and Rule APIs to make updates to their Self-Classification Taxonomy.
D) Use the Self-Classification Category and Rule APIs to make updates to their Managed Taxonomy.

Solutions: