Marketo MCE guide torrent - Marketo Certified Expert Exam

Updated: Aug 06, 2026

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Marketo MCE Exam Syllabus Topics:

Topic	Details
Topic 1	Understand standard system Smart Lists and create Smart Lists to segment leads Customer Data, Leads and Lists Topics
Topic 2	Define a foldering and naming protocol consistent with Marketo’s best practices Configure fields for data integrity Create a Program Channel
Topic 3	Identify junk data, learn about merge de-dupe:Working with Duplicate Leads Control your Lead Database: Data Management
Topic 4	Basics of Marketo Program Campaign flows: basic email, auto response, lead nurture, webinar Import lists needed for marketing programs
Topic 5	Know about Channelsand TagsIgnored Fields and Blocked Field Updates during List Import Add social tools to landing pages:Social buttons
Topic 6	Build Smart Lists and start segmenting: Create and Change Views for Lists and Smart Lists Upload a list of leads: Import a List of Leads
Topic 7	Learn how a lead status goes from anonymous to known and how to change a lead status Create a custom view of leads: Custom Tab for Lead Detail
Topic 8	Working with Channels: Create a Program Channel Check a lead’s activity: Reviewing Lead Details
Topic 9	Event Management with Marketo: Understanding Event Programs What are my leads doing: How to Review the Activity Log
Topic 10	How to send out an email when a lead fills out a form: Email Auto Response Configure email settings:Block Field Overwrites: Identify which Fields should not Overwrite

Reference: https://go.marketo.com/rs/561-HYG-937/images/MarketoMCEPrepGuide2.pdf

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