How can you start study for the Marketing Cloud Developer Certification Exam
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The Salesforce Marketing Cloud developer program is designed for developers who have practical experience in Marketing Cloud development. The Candidate has hands-on experience in the administration and configuration of the Marketing Cloud Email application, as demonstrated by passing the Salesforce Certified Email Marketing Specialist exam. These credentials are intended for the Marketing Cloud developer who has experience in the development of dynamic and personalized marketing resources, such as e-mail, landing pages and forms with HTML, CSS and AMPscript. The Salesforce Certified Marketing Cloud developer is also an SQL expert and has experience in using the Marketing Cloud APIs.
Reference: https://trailheadacademy.salesforce.com/certificate/exam-mce-dev---MCE-Dev-201
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What is Marketing Cloud Developer Exam
The Salesforce Marketing Cloud Developer exam measures a candidate's knowledge and skills against the following goals. A candidate must have practical experience in the development of Marketing Cloud and related tools and demonstrate knowledge and experience in data modeling, programming languages, APIs, data management and security.
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Marketing Cloud Developer Certification Exam formate below
- Format: Multiple choices, multiple answers
- Length of Examination: 105 minutes
- Passing score: 63%
- Language: English
- Number of Questions: 60
Marketing Cloud Developer Certification Exam cost
The cost of Marketing Cloud Developer exam is $200.
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Salesforce Marketing-Cloud-Developer日本語 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: AMPscript and Server-Side JavaScript | 23% | - Write AMPscript for email content personalization - Implement AMPscript in email, CloudPages, and landing pages - Debug and troubleshoot AMPscript and SSJS code - Write Server-Side JavaScript for custom functionality - Use AMPscript functions for data manipulation |
| Topic 2: Contact Handling | 14% | - Manage contact attributes and data - Implement contact segmentation and filtering - Handle contact identity resolution - Use contact model concepts effectively |
| Topic 3: Marketing Cloud APIs | 20% | - Create and manage API integrations - Work with API endpoints for data operations - Utilize REST and SOAP APIs for integrations - Implement API authentication methods |
| Topic 4: Platform Architecture | 15% | - Create and manage CloudPages - Design solutions using Journey Builder - Build automations in Automation Studio - Implement triggered send architectures - Configure and use Query Activities |
| Topic 5: Data Modeling | 16% | - Design and implement data models using Data Extensions - Utilize Data Views for data access - Define contact data structure and contact key - Implement data import and export processes - Implement data relationships (one-to-one, one-to-many) |
| Topic 6: Security and Data Governance | 12% | - Manage API key security and OAuth flows - Apply data retention policies - Implement role-based access controls - Configure data privacy and compliance settings |



