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Google Search Advertising Advanced Exam Practice Test Sample Questions:

1. Ned has created a website that includes a pop-up window for new visitors when they visit his site.
The pop-up window offers 25 percent off a purchase for one day only. Will Google AdWords have a problem with Ned's site?

A) No, because the pop-up window offers a discount to Ned's website visitors.
B) No, as long as Ned's site isn't selling anything against Google's content policy.
C) Yes, because Google AdWords prohibits pop-up windows for visitors to websites.
D) Yes, because the pop-up window offers a coupon that's good for one day only.

2. How many AdWords accounts can be associated with a Google Account login?

A) 5
B) 10
C) 1
D) 15

3. George has hired you to help create a new Google AdWords campaign. George is concerned about the costs of the ads and wants to keep his advertising costs to a minimum, while still attracting solid leads for his business. Which of the following options would best achieve George's goal?

A) You should advice George to use the CPM method.
B) You should use the narrower matching options to give George good clicks for his budget.
C) You should use the broader matching option to give George much-needed exposure.
D) You should use the negative keywords to filter out words that don't apply to George's busin ess.

4. Which of the following reports in Google Analytics is used to learn how well (or poorly) the landing pages are performing?

A) Top Exit Pages
B) Funnel Visualization
C) Site Overlay
D) Top Landing Pages

5. Wendy manages ten Google AdWords accounts for her clients. She would like to organize her billing so that she makes one payment for the clients account rather than ten individual payments, i.e., one for each client she manages. What approach should Wendy follow in this instance?

A) Google recommends that Wendy enroll in the Manager Defined Spend.
B) Google recommends that Wendy subscribe to the Manager Order-level monthly invoice.
C) Google recommends that Wendy move her accounts into the My Client Center with her cred it card.
D) Google does not allow multiple accounts to be billed to one invoice.

Solutions: