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Adobe AD0-E408 Exam Syllabus Topics:

Section	Weight	Objectives
Troubleshooting and Optimization	8%	- Identify and resolve common implementation issues - Implement best practices for ongoing optimization - Optimize activity performance based on results
Configuring, Executing, and Managing	50%	- Apply procedures to launch A/B, XT (Experience Targeting), and MVT (Multivariate Test) activities - Choose between Visual Experience Composer (VEC) and Form-Based Composer - Build audiences, define goals, conduct QA, and manage activities within Adobe Target - Create and manage experiences using both composers - Utilize Automated Personalization (AP) and Recommendations appropriately
Analyzing and Reporting	16%	- Interpret activity reporting results - Make data-driven recommendations based on analysis - Draw insights from data
Planning and Strategy	26%	- Identify business KPIs and successfully translate these into optimization goals given key business requirements - Describe appropriate analytics reporting sources (Target or Adobe Analytics) - Describe KPI-based primary and secondary success metrics - Describe how variables impact an activity - Identify hypothesis elements - Construct test hypotheses based on a given scenario - Given a scenario, assess audience requirements - Identify opportunities for testing based on business KPIs and data analysis