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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. When working with a customer on their data scoping project, which three are high-impact topics to discuss?
(Choose three.)

A) Total volume of categories that they anticipate in their taxonomy
B) Offline file structure and content
C) Granularity of taxonomy categories
D) Exact number of users that will be classified into each category

2. In the Funnel Analysis Report display, which corner represents the user categories it makes most sense to invest in targeting?

A) Target
B) Buy
C) Avoid
D) Optimize

3. What is the CPS pricing model?

A) This model allows clients to purchase data based on the overall win rate of the campaign.
B) This model allows clients to purchase data on a cost per category agreement.
C) This model allows clients to purchase data according to the specific terms in their contract for acquiring third-party data from a particular App Partner.
D) This model allows clients to purchase data on a cost per 1,000 impressions basis.
E) This model allows clients to purchase data each time the campaign wins a unique customer attribute.

4. You are working with a client to help guide their seat governance structure. After discussing their company policies and procedures, you discover that each region follows its own protocols, operations are for the most part independent and they might benefit from discretionary data-sharing between regions.
Based on what you have learned, which seat governance option should you recommend?

A) A single seat shared by all regions
B) Global template with local nuances
C) Global DMP nerve center
D) Full agency control
E) Horizontal regional empowerment

5. What set of steps should you follow in order to analyze the differences between male and female cellphone purchasers according to a relative index of traits?

A) Create separate audiences of male and female cellphone purchasers and run separate Audience Profile reports and compare them in order to analyze the differences.
B) Create an audience of cellphone purchasers and run an Audience Discovery report to analyze the difference between male and female users.
C) Create an audience of cellphone purchasers and run an Audience Profile report to analyze the difference between male and female users.
D) Create separate audiences of male and female cellphone purchasers and run separate Audience Discovery reports and compare them in order to analyze the differences.

Solutions: