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WGU VPC2Data-Driven Decision MakingC207 Sample Questions:

1. A professional services firm is undergoing a business process improvement exercise to improve productivity, staff morale, and client satisfaction while also thinking about the overall long-term financial performance of the company.
Which performance tool would best meet this firm ' s objectives?

A) Results-based management
B) Net promoter score
C) Balanced scorecard
D) KPI dashboard

2. Research data indicate 95% confidence in a study in which subjects who were shown a product advertisement exhibited brand awareness compared to a control group who did not see the advertisement.
What can be concluded from this study?

A) The advertisement was effective in building brand awareness.
B) Five percent of the subjects did not like the advertisement.
C) The advertisement was effective in increasing sales.
D) Ninety-five percent of the subjects liked the brand.

3. An electronics retailer was presented with in-store signage in two formats. Each branch of the store used the signage that matched its location. An analysis was performed to compare means on sales. Which type of variable do the sales represent?

A) Independent variable
B) Target variable
C) Dependent variable
D) Criterion variable

4. A researcher notes that people who exercise daily tend to sleep better. The researcher then asks subjects to keep a sleep diary and record the number of hours they sleep each night. Some diaries have few entries, but the subjects claim they are well rested. Which type of error is represented in this research?

A) Lack of blinding
B) Response bias
C) Cause-and-effect confusion
D) Conscious bias

5. When researchers are studying the effect of new drug treatments on patients, bias can be introduced by patients if they are aware of who receives the placebo.
Which type of research design eliminates this type of bias?

A) Blind study
B) Prospective cohort study
C) Time series study
D) Observational study

Solutions: