Quickly and Easily Pass Salesforce Exam with MKT-101 real Dumps Updated on Jan-2026
Realistic MKT-101 Dumps Questions To Gain Brilliant Result
Salesforce MKT-101 is a certification exam for professionals who want to build and analyze customer journeys using the Marketing Cloud platform. It is a comprehensive exam that covers various aspects of marketing automation, including email marketing, social media marketing, and mobile marketing. MKT-101 exam is designed to validate your knowledge and expertise in using Marketing Cloud to create personalized and effective customer journeys.
NEW QUESTION # 52
Northern Trail Outfitters has been using Marketing Cloud for one of their brands for the last year and wants to migrate another brand to their portfolio. The two brands have contrasting target groups and identities so they need the emails and landing pages to have different styles that refrain from mentioning the other brand in any way.
What should be recommended?
- A. Implement a new SSL Certificate for the new brand.
- B. Request a Private Domain to be added to the existing business unit.
- C. Create a new business unit for the new brand.
- D. Request a second SAP for the existing business unit.
Answer: C
NEW QUESTION # 53
Where can a marketer see the performance summary of a recent email send?
- A. Send Performance Tab
- B. Job Links tab within Tracking
- C. Summary tab
- D. Overview Tab within Tracking
Answer: D
NEW QUESTION # 54
What is a capability of the Import within Contact Builder? Choose 2 answers
- A. Like the Import Wizard, the Contact Builder import definition can be executed without saving.
- B. In order to use Map by Header Row, the fields in the DE and file must match exactly.
- C. The target destination can be a DE, list, or All Contacts for Mobile Push or Connect.
- D. The data source can be a local file, data filter, or file on any FTP.
Answer: B,C
NEW QUESTION # 55
Northern Trail Outfitters (NTO) has subscribers opt-in to its marketing program via email or SMS.
What should NTO configure for its welcome series in Journey Builder to honor the opt-in communication method?
- A. Send both email and SMS to ensure subscribers get NTO's messages.
- B. Create one Entry Source for each messaging channel.
- C. Ensure preferred channel is available in subscriber data.
Answer: C
NEW QUESTION # 56
A marketer needs to create an attribute named Gender that has a drop-down menu with appropriate values in the Profile Center. How can this be accomplished? (Choose 2)
- A. Create restricted values
- B. Set a custom maximum length of six
- C. Select the attribute as required
- D. Select the data type as Text
Answer: A,C
NEW QUESTION # 57
A customer needs to link demographic information to its model in Contact Builder.
What type of relationship should be used?
- A. Many-to-Many
- B. One-to-One
- C. One-to-Many
- D. Many-to-One
Answer: B
NEW QUESTION # 58
Northern Trail Outfitters wants to organize its assets so images can be easily searched by tags in Content Builder. However, most imageshave multiple tags that could be applied, which makes it more difficult to filter to a manageable number of results.
How should the number of tags selected for an asset be minimized while still providing the necessary granularity?
- A. Make the Customer Keymore descriptive.
- B. Use nested tags to create hierarchies.
- C. Leverage Einstein for content tagging.
Answer: B
NEW QUESTION # 59
A consultant configured a triggered send definition in Sales Cloud for a customer using Marketing Cloud Connect, The trigger is on a Custom Object called 'Shipments' and is enabled for Triggered Sends in Setup.
Which two configuration requirements should be considered when troubleshooting? (Choose 2 answers)
- A. The Shipment object is on the Account Related List.
- B. The Shipment object requires a Lookup to Lead or Contact.
- C. There is a Master Detail Relationship from Contact to Shipment.
- D. An Apex Trigger is created on the Shipment object.
Answer: A,D
Explanation:
The Shipment object requires a Lookup to Lead or Contact1. This is because triggered sends can only be sent to Salesforce contacts, leads, or person accounts when object records are created or updated1.
An Apex Trigger is created on the Shipment object2. This is because a trigger is Apex code that executes before or after certain operations on an object2, and it can be used to invoke the Marketing Cloud integration action that triggers the email send3.
NEW QUESTION # 60
Northern Trail Outfitters want to use the Out-of-the-Box (OOTB) Preference Center to allow the customers to manage their subscribers and have them updated Salesforce CRM using Marketing Cloud Connect.
Which two considerations should be made before implementing this solution? (Choose 2 answers)
- A. The OOTB Connector cannot update Salesforce Sale Cloud Directly
- B. Contacts first added to all subscribers via Salesforce Entry Event in Journey Builder would not update.
- C. Multi-Org Connector does not support the OOTB Preference Center
- D. The OOTB Preference Center does not support Person Account
Answer: A,D
NEW QUESTION # 61
The marketing team has been troubleshooting why an email was not sent to 10% of the audience within the data extension. When they review the tracking for the job ID, they see 0 subscribers were held or unsubscribed.
Which additional issues should they consider?
- A. Bounced contacts from previous sends
- B. Suppressed contacts from contact deletion
- C. DoNotTtad preferences
Answer: A
NEW QUESTION # 62
A daily deal website is concerned with their sender reputation and needs consistent visibility into subscribers who report their email as spam.
How can they determine which subscribers reported their email as spam so they can flag those records in their customer service database?
- A. An automation that generates the Complaint Tracking Extract.
- B. An automation that queries the Unsubscribe data view.
- C. An automation that queries the Complaint data view.
- D. An automation that generates the Unsubscribe Event Extract.
Answer: C
NEW QUESTION # 63
A marketer typically sends to a filtered data extension that contains their primary audience. They need to target only a portion of this population for an upcoming send.
What should they do to further segment their audience?
- A. Copy the data filter and build a new data extension with additional filter criteria.
- B. Copy thefiltered data extension and add additional filter criteria.
- C. Use the Split option to temporarily add additional filter criteria.
Answer: B
NEW QUESTION # 64
A marketing team wants to create an automation that can take a population, evaluate its subscriber data, and send a series of emails. The emails received may vary based on each subscriber's engagement with previous emails in the automation.
Which tool should a team with no SQL knowledge or support use?
- A. Scheduled Email Sends
- B. Automation Studio
- C. Journey Builder
- D. Predictive Email
Answer: C
NEW QUESTION # 65
Northern Trail Outfitters wants to create a query to populate a data extension with email subscribers who belong to a specific publication list.
Which Data View could they use to achieve this?
- A. _ListSubscribers
- B. _EnterpriseAttribute
- C. _Subscribers
- D. _PublicationSubscriber
Answer: A
Explanation:
The _ListSubscribers data view contains information about subscribers who belong to a specific list, including publication lists. It can be used to query subscribers based on their list ID, status, and date joined or unsubscribed. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_as_data_view_listsubscribers.htm&type=5
NEW QUESTION # 66
What is a personalization string?
- A. A snippet of text that inserts subscriber attributes into an email
- B. An automated way of scraping a website for content to populate inside of an email
- C. The snippet of text at the top of the email that is visible before an email has been opened
- D. A content area that will display based on a subscriber attribute
Answer: A
NEW QUESTION # 67
A national public university distributed a newsletter to alumni, students, faculty, and prospective students. The university's marketing team wants to see the results of the email campaign. Which two items of information and data about the performance of an individual send can be exported from Tracking in Email Studio? Choose 2 answers
- A. Images showing how the email rendered on different devices
- B. Number of clicks from mobile devices
- C. Performance data on the Overview tab
- D. Subscribers who click on a specific link
Answer: C,D
NEW QUESTION # 68
Northern Trail Outfitters (NTO) wants to send out three emails In Automation Studio. However, NTO wants to ensure each email is fully sent before the next email begins sending.
How should the automation workflow be built to accomplish this?
- A. Add each Send Email activity to a single step in an automation.
- B. Add each Send Email activity to different steps in an automation.
- C. Include a Verification activity between each step of an automation.
Answer: B
NEW QUESTION # 69
Northern Trail Outfitter wants to make sure important subscriber updates, such as unsubscribes, are reflected within the platform as soon as they happen due to regulatory concerns.
What should be used to best achieve this in real time?
- A. File Drop Automations
- B. SQL Query activities
- C. APIs
Answer: C
NEW QUESTION # 70
A marketer plans to send a Commercial email.
Which two criteria should be met to ensure compliance with the CAN-SPAM Act? (Choose two.)
- A. Ensure an opt-out link is present.
- B. Include the mailing address of the sender.
- C. Include a phone number to call.
- D. State why the subscriber is receiving the email
Answer: A,B
NEW QUESTION # 71
Northern Trail Outfitters (NTO) has a promotional email intended to be sent to only its high-value customers. NTO wants to implement additional-guardrails to prevent sending the email to more subscribers than intended.
Which Activity should be configured in Automation Studio to help?
- A. Send Email
- B. Verification
- C. Wait
Answer: C
NEW QUESTION # 72
A marketer has created a primary data extension that contains all active subscribers with fields containing key demographics and subscriber attributes. Each week, there are up to 10 teams that send to segments of their subscriber base.
What should they use to ensure they have fresh data for these sends?
- A. A nightly automation with a filter activity
- B. A verification step In the send automation
- C. An approval process for sending
Answer: A
NEW QUESTION # 73
Northern Trail Outfitters is interested in a solution to automate a process. They currently pull data into a spreadsheet to import into a data extension for sending. The data warehouse can be configured to place a dally on an SFTP.
Which three questions are relevant to determining a solution?
Choose 3 answers
- A. Will the data file be placed on the SFTP at the same time daily?
- B. Will the file have more than 5,000 rows?
- C. Does the data extension have a data relationship?
- D. Is the data file a delta or a historical file?
- E. Does someone need to be notified if an error happens on import?
Answer: A,D,E
NEW QUESTION # 74
A large retail company has selected Marketing Cloud and has asked to be fully migrated from their existing platform in three weeks. They have communicated the following:
* They currently have 3 million customers.
* They email customers twice a week with no known deliverability issues.
* Their contract includes one Sender Authentication Package (SAP).
What response articulates proper IP warming?
Choose 2 answers
- A. IP ramp-up takes four to six weeks to be able to fully send to all 3 million customers.
- B. IP ramp-up is important to establish a positive sender reputation.
- C. IP ramp-up can be bypassed, given their historical lack of deliverability issues.
- D. IP ramp-up can be accelerated by migrating to pre-warmed IP addresses.
Answer: A,B
NEW QUESTION # 75
Northern Trail Outfitters has recently configured MobileConnect and wants to perform single send-outs from within MobileConnect using data extensions that contain automatically refreshed segments.
Which two fields would need to be added to enable these data extensions for sending? (Choose 2 answers)
- A. A field of Text type containing the country code plus mobile number
- B. A field of Phone type containing the mobile number
- C. A field of Locale type containing the locale code
- D. A field of Locale type containing the country code
Answer: B,C
NEW QUESTION # 76
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