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Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:

1. Northern trail Outfitters recently purchased stock art to be used within its emails. However, given the sheer amount of content, locating images for specific campaigns proves to be difficult.
Which solution should make locating appropriate images easier?

A) Configure Eastern Content Tagging to automatically tag stock art.
B) Select categories and content type from the import dropdown when importing images.
C) Import a metadata tag index for the stock art so the images are searchable

2. Northern Trail Outfitters (NTO) wants to manager subscriber preferences at the communication theme level.
NTO'S subscribers are stored in data extensions.
Which Marketing Cloud feature should be used to achieve this?

A) List Unsubscribes
B) Journey Builder Sends
C) Publication Lists

3. Northern Trail Outfitter (NTO) is warning up a new IP address primarily for a new product line. Initially, NTO wants to move some of its lower-volume transactional sends onto this new IP.
Where should NTO update the IP configured for these sends?

A) From Address Management
B) Sender Profile
C) Delivery Profile

4. Within Datorama reports for Marketing Cloud, a marketer would like to create new set of report for the organization that are custom and not available within the perconfigured reports.
What should be created to achieve this?

A) A collection
B) A Dashboard
C) A Dimension

5. Northern Trail Outfitters imports a daily feed of active customers into a data extension. A customer is only included in the daily feed if they meet the criteria to remain active.
Which import option should be used to ensure the data extension only contains currently active customers?

A) Add and Update
B) Overwrite
C) Append

Solutions: