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Microsoft MB2-720 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Email Marketing and Customer Journeys | 20% | - Email marketing execution
|
| Analytics and Reporting | 10% | - Marketing performance analysis
|
| Manage Leads and Segmentation | 20% | - Lead management lifecycle
|
| Configure Microsoft Dynamics Marketing | 20% | - System configuration and setup
|
| Marketing Campaign Management | 20% | - Campaign creation and execution
|
| Integration with Microsoft Dynamics CRM | 10% | - Data integration and synchronization
|
Microsoft Functional Application in Microsoft Dynamics Marketing Sample Questions:
1. What should you use to allow contacts to register online for an event that is part of an automated marketing campaign?
A) webpage
B) navigation link
C) Scheduler activity
D) landing page activity
2. You open an automated marketing campaign that is scheduled to begin immediately, and click the Activate button.
When will the first campaign activity run?
A) after all the activities pass validation
B) after the first activity passes validation
C) as soon as the campaign is approved
D) immediately
3. What type of account should you use to track the costs of marketing supplies?
A) Cost of Goods Sold account
B) Asset account
C) Expense account
D) Bank account
4. Your company gains new customers several times a week. You must perform 18 specific tasks in Microsoft Dynamics Marketing for each new customer.
Which feature can you use to quickly generate the tasks for a new customer?
A) Quick Campaign
B) Marketing Plan
C) Job Template
D) Job Request Template
5. You recently acquired a comma-separated value (.csv) file that contains contact information for several hundred potential customers.
You need to create contacts for the potential customers in Microsoft Dynamics Marketing.
Which statement about creating client contacts in bulk is true?
A) You can create contacts in bulk by importing them from XML files only. You must convert the .csv file before you can import it.
B) You can create contacts in bulk only in the Marketing group.
C) Only Microsoft Dynamics Marketing Administrators can create contacts in bulk.
D) You can create contacts in the Client group in bulk by importing them directly from the .csv file.
Solutions:
| Question # 1 Answer: C | Question # 2 Answer: A | Question # 3 Answer: C | Question # 4 Answer: A | Question # 5 Answer: B |



