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IBM Smarter Commerce Sales Mastery Test v1 Sample Questions:

1. How does global inventory visibility allow you to 'save the sale' in the event of a stock- out?

A) All of the above.
B) Triggering store to store transfers.
C) Optimizing the supply chain to minimize stock-outs.
D) Up-selling to a higher value product.

2. Smarter Commerce is focused on which of the following 3 dimensions with respect to the customer?

A) Customer demographics, customer geography, customer affluence.
B) Customer returns, customer purchases, customer order changes.
C) Customer insight, customer value strategy, customer & partner engagement.
D) Customer potential, customer transaction capture, customer fulfillment.

3. Extended selling channels and brand experience include .

A) segmentation, promotions, targeting
B) call center and physical stores
C) web store, mobile store, kiosks
D) social integration, remote widgets, affiliates

4. What are Smarter Commerce 'Buy' Offerings focused on?

A) Buy online, pick-up in the store (BOPIS).
B) Effective 1:1 marketing to facilitate customer purchase decisions.
C) Customer buying patterns.
D) Visibility and optimization in the supply chain.

5. What are the key technology requirements for effective cross-channel, interactive, marketing?

A) Customer awareness, central decisioning, cross-channel execution, enterprise marketing operations.
B) eCommerce, POS, kiosk, call center.
C) Unica, Coremetrics, SPSS, Cognos.
D) Web browser, mobile applications, social platform, data mining.

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