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Salesforce AP-214 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Mobile Messaging (SMS and Push) | 20% | - Implement mobile opt-in management - Design mobile customer journeys - Configure SMS and push notification campaigns - Apply compliance and regulatory requirements |
| Topic 2: Advertising and Social Integration | 15% | - Implement audience synchronization - Leverage Social Studio capabilities - Configure Advertising Studio integrations |
| Topic 3: Analytics and Reporting | 15% | - Analyze cross channel performance metrics - Build custom reports and dashboards - Interpret attribution models |
| Topic 4: Email Marketing Advanced Concepts | 25% | - Optimize email deliverability - Configure dynamic content and personalization - Design A/B and multivariate test strategies - Implement advanced segmentation strategies |
| Topic 5: Automation and Journey Builder | 10% | - Design complex multi-step journeys - Configure wait and engagement activities - Implement decision split logic |
| Topic 6: Cross Channel Strategy and Planning | 15% | - Design customer journey touchpoints - Define cross channel campaign strategy aligned with business objectives - Identify target audiences across channels |
Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions:
1. How often is the model refreshed for Einstein engagement frequency(uses 2Sday& data)-weekly
A) hourly
B) daily
C) Biweekly
D) monthly
2. What three reasons explain why an SMS message may fail to reach a mobile device?
A) The number used to send the SMS was a landline
B) The mobile device has a low battery.
C) The user is currently on a call.
D) The mobile device is powered off
E) The user is out of range of cellular networks
3. How does real time interaction management (RTM) in IS help marketer to provide personalized content to user, Select multiple
A) Unified customer profile
B) Data aggregation
C) Orchestration
4. Benefit of IS(advanced real-time personalization across various channel, unified customer profile) ----
A) Understand, decide act
B) Listen, Understand , Act
5. What is the prerequisite to create advertising studio audience:
A) There is no prerequisite as all setup is done.
B) Create advertising/business account on the required and network and setup the ad account integration in MC
C) Set user opt in data.
Solutions:
| Question # 1 Answer: B | Question # 2 Answer: A,D,E | Question # 3 Answer: A,C | Question # 4 Answer: B | Question # 5 Answer: B |
