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Salesforce MC-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:

1. Form or Form Handler? I want to use progressive profiling to personalize my form.

A) Form Handler
B) Form

2. LenoxSoft's Marketing Manager notices that clicks on the email link www.lenoxsoft.com aren't being counted in the list email report.
Based on this link's format, why wouldn't it have been re-written for tracking?

A) The link should start with http or https to be automatically re-written.
B) The link should contain a wildcard to be automatically re-written.
C) The link should point to go.Marketing Cloud Account Engagement com to be automatically re-written.
D) The link should be populated with variable tags to be automatically re-written

3. What is a good way in Salesforce to verify that a record is syncing to a prospect in Marketing Cloud Account Engagement?

A) The Marketing Cloud Account Engagement sync checkbox is checked
B) The lead/contact URL in Salesforce contains "Marketing Cloud Account Engagement"
C) The Marketing Cloud Account Engagement URL field is not empty
D) The first and last name fields are not empty

4. A prospect with a Marketing Cloud Account Engagement score over 100 can view and opt out of a list on the Marketing Cloud Account Engagement Email Preference Center. The following month, the prospect's score falls below 100, so they are removed from the list and can no longer view that list on the Email Preference Center.
Which two characteristics must be true of that list?
Choose 2 answers

A) It is a Public List
B) It is a CRM Visible List
C) It is a Dynamic List
D) It is a Static List

5. How can an interested lead that comes to Lenoxsoft's website and fills out the Contact Us form receive a follow-up email each time he or she submits?

A) Send using an engagement program.
B) Send using the form's completion actions.
C) Use a dynamic list to use as a recipient list on an email send.
D) Send using a segmentation rule.

Solutions: