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GCCC SCMP Exam Syllabus Topics:

GCCC Strategic Communication Management Professional Sample Questions:

1. The communication manager was just part of an embargoed briefing where the chief executive officer (CEO) and other leaders learned that the new government budget means a very positive impact for the organization.
A reporter with whom the lead communicator has a good relationship called to get an immediate interview with the CEO, as he is on deadline. In this situation, the communication manager should:

A) Agree to be interviewed off the record.
B) Decline the interview.
C) Agree to interview with the chief financial officer (CFO) rather than the CEO.
D) Agree to be interviewed based on the relationship with the reporter.

2. When overseeing a long-term change communication project, the BEST way to measure improvements in understanding, accepting, and acting on the change messaging during this campaign would be:

A) Monitoring and analyzing the tone and content of employees' social media posts.
B) Meeting with a consistent focus group of employees periodically during the campaign.
C) Monitoring chats among different groups of employees during the campaign.
D) Conducting surveys with different random samples of employees at different points during the campaign.

3. Which of the following should be considered when creating a more effective corporate social media strategy?

A) The volume of engagement with the corporate social media accounts
B) Any engagement with the corporate social media accounts
C) The data that are most relevant for the purpose of each platform and show engagement related to corporate goals
D) How many impressions the corporate social media accounts receive in a particular time period

4. Which of the following contains the MOST important components in a strategic planning template to help the leadership team quickly understand and prioritize projects submitted by each business unit for the coming year?

A) Key Stakeholders, Historic Trends, Messaging Strategies, Anticipated Results, and Assessment
B) Executive Summary, Key Performance Indicators, Industry Analysis, Financial Projections, and Timeline
C) Corporate Goals, Mission Statement, Action Items, Communication Plan, and Monitoring & Evaluation
D) Detailed Problem Statement, Potential Solutions, Action Items, Timeline, and Budget

5. An organization begins to receive inquiries or notifications from a variety of sources, internally and externally, about a statement one of its executives made at an industry-speaking event regarding a prospective merger. The statement was misleading, incorrect, and risks the organization's reputation with the public, various external stakeholders, and politicians. Further, the statement causes an immediate crisis. The communication manager persuades management to:

A) Engage politicians with face-to-face meetings to explain the misunderstanding.
B) Ensure that the counsel/legal department is involved in crafting and reviewing the organization's response.
C) Have the executive publicly apologize and retract the statement.
D) Immediately terminate the executive for placing the organization at risk.

Solutions: