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IBM M2090-732 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Use Cases and Industry Applications | - Churn prediction and retention - Customer analytics and segmentation - Fraud detection and risk analysis |
| Topic 2: IBM SPSS Modeler Overview | - Role in IBM Data & AI portfolio - Core purpose and positioning of SPSS Modeler |
| Topic 3: Predictive Analytics Fundamentals | - Business value of predictive analytics - Typical analytics workflows |
| Topic 4: Product Capabilities | - Model building and evaluation - Automation and deployment capabilities - Data preparation and transformation features |
| Topic 5: Licensing and Packaging | - Deployment models - Licensing considerations |
| Topic 6: Sales Positioning and Value Proposition | - Key differentiators versus competitors - ROI and business outcomes messaging |
Your IBM SPSS Modeler Sales Mastery Test v1 Questions, Answered
- Predictive Analytics Fundamentals ()
- Sales Positioning and Value Proposition ()
- Product Capabilities ()
IBM SPSS Modeler Sales Mastery Test v1 Sample Questions:
When meeting with a prospect you would like to distinguish between usage and deployment. Which activity could you cite as characterizing the deployment of analytics into an operational environment?
- A. Scheduling a job to automatically refresh a model every hour.
- B. Scoring a model in database using generated SQL code.
- C. Storing models in a centralized repository so they can be used by other analysts.
- D. Forwarding recommended outcomes from a model or predictive application to a call center or dashboard.
Correct Answer: A 🗳️
Which does NOT indicate an opportunity to up-sell from IBM SPSS Modeler Premium to IBM SPSS Modeler Gold?
- A. Customer desires integrating predictive analytics with prescriptive analytics (optimization) to manage tradeoffs and make best use of scarce resources.
- B. Customer desires to use advanced analytics to drive daily business processes.
- C. Customer desires greater insight into the algorithms and approaches used to build their models.
- D. Customer desires the ability to combine business logic with predictive models.
Correct Answer: B 🗳️
Which type of model in IBM SPSS Modeler is BEST suited for making categorical predictions?
- A. Anomaly detection
- B. Segmentation
- C. Classification
- D. Association
Correct Answer: D 🗳️
You have just finished a meeting with a Business Analyst where you learned about her need to gain greater insight into the data in a CRM system which they just implemented, that her manager has provided her with a budget for this project, and that it needs to be deployed in 90 days. What should you do with this information?
- A. Enter this as an opportunity via an e-mail message.
- B. Enter this as an opportunity into dashboard report.
- C. Enter this as an opportunity into a spreadsheet.
- D. Enter this as an opportunity into Global Partner Portal.
Correct Answer: B 🗳️
Which role is typically the buyer of IBM SPSS Modeler?
- A. System Manager
- B. Business Analyst
- C. Analytic Professional
- D. Business Manager
Correct Answer: B 🗳️
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