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GCCC SCMP Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Innovation and Integration | 10% | - Adopting new technologies and approaches - Integrating communication across channels and functions |
| Topic 2: Reputation Management | 18% | - Building and protecting organizational reputation - Identifying and mitigating reputational risks - Crisis communication and stakeholder trust |
| Topic 3: Strategy Development | 19% | - Situation analysis and stakeholder mapping - Defining objectives, strategies and risk planning - Aligning communication with organizational strategy |
| Topic 4: Ethics and Professional Standards | 10% | - Applying IABC Code of Ethics - Legal compliance and ethical decision-making - Professional accountability and integrity |
| Topic 5: Communication Management | 20% | - Team leadership and resource management - Budgeting, governance and project oversight - Developing business cases and managing performance |
| Topic 6: Advising and Leading | 23% | - Coaching and advising on communication practices - Aligning communication with business objectives - Strategic counsel to executives and leadership |
GCCC Strategic Communication Management Professional Sample Questions:
1. The corporate communication function in a large corporation should report to which business unit?
A) Human Resources
B) CEO or other top executive
C) Investor Relations
D) Marketing and Advertising
2. During a reorganization, the communication manager is asked to conduct interviews with department managers to gather ideas about changes that could help achieve the new vision. The communication manager is told that leadership plans to lay off 25% of this group and those slated for redundancy have already been determined. Leadership wants the interviews completed before redundancies are announced. In response to this request, the communication manager should recommend that:
A) A random sampling of the managers be interviewed.
B) Volunteers from the entire group be solicited for interviews.
C) Only the managers who will not be laid off be interviewed.
D) Interviews be conducted after layoffs have occurred.
3. Which of the following should be considered when creating a more effective corporate social media strategy?
A) The volume of engagement with the corporate social media accounts
B) Any engagement with the corporate social media accounts
C) The data that are most relevant for the purpose of each platform and show engagement related to corporate goals
D) How many impressions the corporate social media accounts receive in a particular time period
4. A corporate communication team is working with an agency to redesign a company's external website.
Leadership has agreed to a project budget, timeline, and scope. The redesign is underway, and the investor relations department has repeatedly requested several features that were not included in the initial plan but would significantly enhance the site for investors. Which of the following would be the BEST way to address the requests?
A) Bring in an account manager from the agency to develop a plan to solve the needs of investor relations and still achieve the project goals.
B) Go to leadership to outline the new investor relations features and benefits of the site and request additional budget and time.
C) Schedule a regular meeting with investor relations to review how out-of-scope project requests, including costs, will be handled.
D) Make it clear to investor relations that the requested features will delay the website launch and cause a budget increase.
5. When working with multi-stakeholder groups, which of the following is considered the BEST practice for successful outcomes?
A) Setting up a rapid response system to address stakeholders' misperceptions, inaccurate reporting, and misrepresentations of your message
B) Establishing a process for ongoing, two-way communication with all relevant interest groups
C) Building a comprehensive suite of communication tools to ensure that the organization's message is delivered equally and consistently to all audiences
D) Focusing on a limited number of centrally shaped and controlled messages to be delivered uniformly across all platforms
Solutions:
| Question # 1 Answer: B | Question # 2 Answer: D | Question # 3 Answer: C | Question # 4 Answer: C | Question # 5 Answer: B |
