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Salesforce MCE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

1. A consultant designs an automation consisting of an Import Activity, SQL Query Activity, Verification Script Activity, and Email Send Activity. Occasionally, the SQL completes successfully although the import file is empty, causing empty audience sends. What improvement should be recommended?

A) Replace SQL with a Filter Activity.
B) Insert a validation step that confirms imported record counts before continuing.
C) Enable Send Logging.
D) Schedule the automation twice.

2. A consultant discovers that several Journey Builder decision paths evaluate customer loyalty status differently because each path references a separate Data Extension refreshed on different schedules. What recommendation provides the most reliable long-term design?

A) Add additional Decision Splits to compensate for timing differences.
B) Consolidate loyalty information into a single authoritative source referenced consistently.
C) Replace Decision Splits with Engagement Splits.
D) Continue refreshing all Data Extensions independently.

3. Northern Trail Outfitters wants to know the number of Contacts in their account. This information needs to be emailed to their Chief Marketing Officer on a weekly basis. What could be configured to meet this request?

A) Schedule the Contacts Counts Standard Report
B) Configure the Contact Extract Activity in Automation Studio
C) Query the _Subscriber Data View and Extract it weekly
D) Query the _Contact Data View and transfer it weekly

4. Northern Trail Outfitters (NTO) wants to find ways to better drive return on investment and growth via their marketing sends. They plan to centralize their analytics data to allow for a more efficient analysis of this data across all of their campaigns. NTO currently has Marketing Cloud, Sales Cloud, and a third-party warehouse service. What product would help their use case?

A) Datorama
B) Web Analytics Connector
C) Report Studio
D) Interaction Studio

5. A customer has a business requirement to exclude email addresses of certain contacts in their loyalty program from sends with several sender profiles. These contacts are dynamically identified with the help of the SQL query on a daily basis. What solution should be recommended to automate exclusion of the identified email addresses from all future sends that use specific sender profiles?

A) Publication list
B) Auto-suppression list
C) Exclusion data extension
D) Suppression list

Solutions: